Marketing products how to fight war.docVIP

 PAGE \* MERGEFORMAT 4 Marketing products how to fight war 1, the consumer’s brand awareness has increased Sales cognitive battlefield, not the product of the battlefield. Today’s market, technological advances make us more and more homogeneity in the product, consumers choose products based on what? Is the brand. Product is the brand of the carrier, The brand is the product of the soul, like the human mind. The fundamental distinction is not between people of different appearance, but the human mind and soul, and through some of the points, the work shown. the last century, 90 years, Northwestern University Professor DE Schulz-known in their world first lt;lt;Integrated Marketing Communicationsgt;gt; (IMC monographs that: in the homogenization of the market, only communication can create a competitive advantage to differentiate their brand. and effective communication must be need a starting point for consumers to desire the “axis” concept. Modern marketing requires imagination more than ever to seize the imagination, is the key to success. by the scientific method to find out the value of the product concept, but also a great idea to express - through the simple but profound concept of the most intuitive understanding of consumers. “Robust 27 floors clean,” “sweet little Nongfushangquan”, “Arowana 1:1:1”, “Nongfuguoyuan, drink Shake before, “and so on, through a specific concept for people to produce a series of beautiful brand associations - anything goes without saying a word, a mood. 2, from the core concept of branding Renowned marketing guru Philip Kotler once said: Every market products, are intangible and tangible activities to promote the different combinations. Successful product should be the use of professional skills and imagination to create value for money products. Brand products and The biggest difference between an ordinary product is not the physical part, but in the invisible part. Henan has a population chicken chicken cried, in terms