Marlboro genius-like sex change operation..docVIP

 PAGE \* MERGEFORMAT 4 Marlboro genius-like sex change operation. Reckoning in the global consumer, Marlboro (Marlboro is undoubtedly the most famous cigarette brands from the sales, the global average per minute will be sold one million Marlboro cigarettes! Whether smoking Marlboro’s brand image and charm will make impressive and unforgettable. Start-up and explore the brand Marlboro 1854, starting from a small store, officially registered in 1908 Marlboro trademark in the United States, was set up in 1919 ? Philip Morris, but it has been unknown in the industry. 1920’s the United States is ‘Lost Time’, after the impact of World War I, many young people consider themselves both by war damage, and that only hard to dilute the pleasure of this trauma, they surrounded or jazz tip voice cried out, or being in a smoke intoxicate themselves. both men and women, lips will be exceptions to a leisurely elegant dangling a cigarette. women are very concerned about their lips, they carefully make-up, with a man and a man ‘heartbroken’ to love. they find fault with clothing color, emotion, the roots of the old trade, time rush. Marlboro decided to seize this opportunity to seize the women’s market, ‘Marlboro’ is actually ‘Man Always Remember Love Because of Romantic Occasion’ acronym, meaning ‘man because romantic love and remember’, the name is specifically targeted at the social climate may be. advertising slogan is ‘as mild as the weather in May,’ aims to become a female smokers ‘confidante.’ Ms initially positioned Marlboro cigarettes, even though the target customers, set the brand personality, but the problem is far less than women in the habit of smoking and passion for fashion, beauty and has heart, worried that smoking makes teeth change over yellow, pale affected more than men smoke control. combined with once they become a wife and mother, does not encourage his daughter to smoke! Morris ad, ‘as mild as the weather in May,’ is far too gentle, for wome