Mens underwear brand strategy boutique Thinking.docVIP

 PAGE \* MERGEFORMAT 3 Men’s underwear brand strategy boutique Thinking China Men’s underwear boutique development of the industry a short time, the male consumer awareness, demand has not been a good draw, it makes the industry has been dominated by female consumers in a market, and thus the lack of a suitable channel model, subject to channel effects, making it difficult to establish the brand in the industry, but also awareness of consumer demand, which hinders the establishment, can be said to constitute a vicious cycle. currently in the industry, even if the market is relatively less influential leader and, most belong to the industry brand. But on the other hand, the male consumer awareness of the potential demand there is a big space to explore, there had been such a survey: a group of respondents-paid male consumers, when asked, and underwear, they wear a large supermarket underwear product, very cheap, but asked why, they are very much at a loss, like normal underwear without considering how the issue has been used to it, but when produced some fine men’s underwear, they surprised a moment, even never seen such a product, do not know where to go buy. According to the investigation follow-up, this part of the respondents were then on no longer go to the supermarket to buy your product, quality men’s underwear are chosen. Should put aside the traditional and cool, three guns, like Shuya comprehensive underwear brand does not say that the current men’s underwear boutique channel model based mostly on behalf of the province, through the stalls set up the way to go wholesale lingerie stores, as well as some go join the line, but not strong profitability big. regardless of selected mode of operation, in the current market environment to become very thin and unable to support the rise of a brand, how to cast a wide net, staking their claims in improving product line and pricing strategy, based on the various channels as much as possible the occupation of