Mergers and acquisitions and integration of the Crisis Public Relations.docVIP

 PAGE \* MERGEFORMAT 9 Mergers and acquisitions and integration of the Crisis Public Relations Into the twenty-first century, the Chinese market, mergers and acquisitions and integration in full swing, there are mergers and acquisitions among domestic enterprises, such as China Resources on the beer industry consolidation, Greencool refrigerator industry consolidation; also have cross-border mergers and acquisitions, such as TCL’s acquisition of Thomson. And so on, mergers and acquisitions and integration, has become a rapid expansion and development of a shortcut, then how to deal with enterprises in the acquisition and integration process of the impending crisis, how the crisis public relations, it has become a number of ongoing mergers and acquisitions or M amp;amp; A firm must prepare take into consideration. We know that there are many companies because the mergers and acquisitions and the integration process, because there is no emphasis on public relations crisis, and ultimately pay a heavy price. For example the stock market plunge, the market value evaporated powerful, dealers do not fight, cash flow the verge of depletion. According to analysis, a number of mergers and acquisitions and integration of the reason why there is no final success of the failure of cultural integration of the enterprise, and I think, its essence is the failure of internal public relations and communications is an internal crisis, public relations mistake. So, mergers and acquisitions and integration of what will happen during the crisis? In the external public relations, mainly in the following aspects. The first is the outside world the ability to integrate acquisitions side of the question; second, being the history of M amp;amp; A side has a deep complex; third is highly sensitive to corporate personnel changes, especially in the high-level personnel changes. The fourth is to be mergers and acquisitions side confidence. In the internal public relations, primarily in th