News Marketing Why do I fire-.docVIP

 PAGE \* MERGEFORMAT 13 News Marketing Why do I fire? Marketing as a ‘Park to goods’, with the market, health, originated in the United States and subsequently by the widely disseminated throughout the world. With the spread radius of expanding the definition of marketing with the times. The case of China, accept the ‘marketing’ has been nurtured so far have been for 25 years, after four times: USP age, age segmentation, positioning era, integrated marketing communications era. Each new concept of marketing the proposal, were to some extent, to promote the domestic marketing concept and ideas of liberation, and stimulate some new ideas generation. Information marketing is the combination of China’s domestic marketing, summed up out of an explosive point of view. The past five years, information marketing has become the marketing industry’s most popular word Has now entered into a spread of over-age. An endless stream of new things, new media are emerging, the information was massive growth and continue to impact the ads every day from the test of our brain capacity. Baptism faced with all kinds of advertising, consumers have become increasingly mature, and consumption habits has become increasingly personalized. Getting deeper and deeper we fall into a cycle of: on the one hand enterprises need to rely on advertising to open the market; the other hand, advertising costs continue to increase, decrease trust, role plummeted. An obvious fact before us: In fact, rational consumers require the operator to provide more than just advertising, but also more credible, more practical and more valuable consumer consultants and solutions; enterprises need to have not only spread advertising, but a concept, knowledge, experience, need to be more precise, more efficient and more effective communication to promote sales. However, the performance of conventional advertising and modes of transmission have been unable to effectively solve the problem. Innovation, and in the