Pharmacy Management and Counter Sales.doc

 PAGE \* MERGEFORMAT 7 Pharmacy Management and Counter Sales Earlier said that pharmacies are running the business, a business must be calculated. More recently to understand the operation of the pharmacy felt most of the pharmacies in terms of cost reduction is just down the work harder in terms of increased income or a little to. The past few days just reading the article marketing articles on counter thorough consideration, the fact pharmacy counter marketing business can learn from some of the essence, combined to enhance, pharmacies will be on a business grade, pharmacy revenues naturally guaranteed. Pharmacies operating on the service industry, service industry characterized by relatively fixed costs, customer satisfaction depends on customer experience and revenue determined by the number of consumers, as well as the number of consumers to buy a single. The counter marketing as a marketing model, in essence, it is also similar in the drugstore business, the customer the more income the greater the amount of a single purchase of more income the more, the only different is only occupied by a pharmacy counter inside the only, as well as high prices. Counter marketing its own advantages and disadvantages. Pay only limited advantage of the rent, business cycles may be longer or shorter; operated only one or a few products, marketing details be able to control in place; Promoters only counter service, professionalism and specificity strong; mostly high-value products , higher profit margins. Disadvantages are also obvious: there is the amount of advertising there is, there is no advertising there would be no production; product categories more limited, is not a kidney is for incurable diseases; false propaganda rate is almost 100%, Food and Drug Administration investigation on the death of a dish; business a strong color pattern gambling, publicity on the right track to big profits, wrong to lose big. Pharmacy counter marketing business can learn from what