Pin name On the Road- brand naming and China the opportunity to.doc

 PAGE \* MERGEFORMAT 9 Pin ‘name’ On the Road: brand naming and China the opportunity to Master said: name is not correct then the words will not ring; words will not ring then nothing will be accomplished. You Yue: shall be rectified. In orthodox Confucian thought, ‘name the’ is ‘self-cultivation, regulating the family, ruling the state and the world’ is the fundamental; gentleman Man proposes, God is bound to ‘Shichuyouming’. ‘Name’, in China five thousand years of culture has an irreplaceable position. Name, since ancient times is a major event. Today, the trend towards globalization itself has great inclusive of Chinese culture in the open, integration of the macro-environment, but also demonstrate the unique advantages of the Sea, renewal and, combined with Spanish culture, business culture that gave birth to a linguistic creativity, there is a charming commercial wonderful work. Creative industries in the language for the enterprise name, a word from the arts, expansion has become a set of folk culture, traditional culture, business culture, fashion culture and consumer culture in one of the sculpture, becoming one with semiotics, language science, modern marketing From EMKT. science-based temporary new subject. Brand naming process, has also started to introduce scientific methodology, through a new scientific interpretation of its own sublimated into a kind of cultural totem ceremony, bringing a refreshing business landscape. Bias and value Traditionally, brand-building is a constant effort brings success, imperceptible process, brand name, once established, can not be changed. Time-honored as ‘Wang Mazi chopper’, ‘Goubuli buns’, etc. Even at the beginning entrepreneurs to take the name of the look Esu bear, in the choice of brand names also continue to insist on ‘single-mindedness’. Zhang Ailing in the ‘must be rectified’ in to say, ‘I myself have an Esu bear’s name, knowing its vulgar and does not intend for one. ‘Is a wonderful portrayal of a s