Service Marketing and entity display strategy.docVIP

 PAGE \* MERGEFORMAT 21 Service Marketing and entity display strategy Entity display strategy as a service-oriented businesses realize their products tangible, concrete as a means of marketing process in the service plays an important role ... ... 1 In a traditional product marketing process, businesses often associations with some abstract to promote their own products, such as Coca-Cola to shape the image of products so that with the ‘reliable’ and ‘youth’ link; while the ‘seven-up’ gives the feeling is bright and lively. However, although the products have a ‘non-sensory’ characteristics, which itself is abstract, can not be touched, of course, can not take another concept of an intangible service products in order to give a particular meaning or image, which to the enterprise to effectively promote services, products a challenge. However, this does not prevent the marketing staff from the opposite perspective, namely, how to make it be seen nor felt the product materialized as much as possible, allowing customers to be aware and get a first impression. Apparently, according to environmental psychology theory is not difficult to understand, the customer to use sensory perception of physical objects, and thus gained the impression that will directly affect the quality of customer service products and services, corporate image awareness and evaluation. As a detective though not personally witnessed the process of committing the crime of criminals, but it can be used to provide a variety of clues to solve the case of clues and evidence, as consumers prior to purchase and enjoy the services will be perceived based on those provided by physical objects, information to make judgments on the service product. For example, a first customer to patronize a restaurant, walks into a restaurant before the restaurant’s appearance, door signs, etc. have already made him have a right of first impression; if the impression is still good, he would go straight into; which is