Service Marketing realization of the third marketing mode.docVIP

 PAGE \* MERGEFORMAT 20 Service Marketing realization of the third marketing mode 1, the preamble The third marketing model is the regional marketing headquarters for China Skyworth Skyworth Group, General Manager and Executive Director, the industry called the new academic representative of Mr. Yang Dongwen marketing concept put forward in 2000. At that time, Skyworth Group, the industry took place the famous ‘yellow landing incident’ professional managers strife, originality, general manager of the Victoria Group, China’s regional sales due to dissatisfaction with Lu Jianghua Stephen Wong, chairman of the duties placed at the disposal rate of more than 200 middle and senior marketing management Skyworth Skyworth elite defection China joined the high road, Skyworth 1:00 faced with network paralysis. Skyworth In August 2000 the appointment of the former China’s regional finance director, has a master’s and associate professor of law at the distress experienced by Yangdong Wen, Yang Dongwen then made his famous ‘third marketing model’ to revive SKYWORTH. According to Skyworth Hong Kong Annual Report (0751), 2001 Skyworth restored to life, not only made up for the early loss of nearly 2 million, also produced nearly 7,000 million in profit. This was a highly competitive TV market, the case of large losses, Skyworth maintaining profitability is a miracle (in 2001 only two color TV industry profitability, and the other home is the TCL). In 2001, under the authority of the State Department statistics show that Skyworth reelected to 8 years the first volume of domestic exports, and successfully advance China’s color TV top three list, the first half of 2002 Skyworth Group is the news of success, compared to exports compared with an increase of up to 150% compared to last year, domestic sales increased by more 80 percent last year, business continuity, high-speed, steady and healthy progress. Color TV industry, competition is undoubtedly China’s contemporary mark