Services Revolution- Beyond the consumer demand.docVIP

 PAGE \* MERGEFORMAT 27 Services Revolution: Beyond the consumer demand Primers Perhaps I should start in a special way, but the beginning of this and consumers can make me closer to some. Start 2005 on the most popular Korean dramas begin. In the retail trade, we all already know what it means to the popularity of Korean in 2005, what kind of clothes sold the most fire, and I believe we know very well. But I do not want to talk about the development trend of clothes, because it’s not my expertise. In 2005, and South Korea loaded an epidemic, even more than can be said that South Korea loaded walk in the front, it is Drama. The people with sharp cultural phenomenon in fear, called a cultural invasion. But for a marketing person, the ability to successfully marketing the invasion of that philosophy is worth studying. In this chapter I do not want to go to study how the marketing Drama, so the article will be written later, but not now. In 2005, I will be successful in the blockbuster Drama ‘Dae Jang Geum’ to read the full. Therefore, we are willing to share an issue that occurs in ‘Dae Jang Geum’ in the story inside, able to answer people who are bound to take seen the film. Let us first of ‘Dae Jang Geum’ story for playback: Han Shang Palace, a special way to teach little Jang Geum - to master pour water to drink. The first time, a small cup of cold water poured Jang Geum, Han Shang Palace does not lift the eyelid: ‘inverted once again. ‘A second time, replaced by warm water Jang Geum, Han Shang Palace, the reaction is still:’ tomorrow, continue to pour. ‘Successive days, the small long to master this ceaselessly pour, South Korea still has time and do not drink the palace. Every night long this down a bowl of water, pack up next morning, when the water bowl is still intact. Han Shang Gong Why is this down a long drink of water? I hope you can meet me, and carried out the first thought: How do I poured a bowl of little Jang Geum qualified water? From a