Seven Mistakes dealer training.docVIP

 PAGE \* MERGEFORMAT 19 Seven Mistakes dealer training Training, the enterprise can give the largest distributors of intangible asset. Through training, not only the dealer can be unified understanding of Stimulate enthusiasm for the business dealers, and, through training, you can also further enhance the management level of dealer and market operating skills, to enhance the centripetal force of the manufacturers distributors, cohesion, and ultimately achieve the coordinated development of the strategic objective of firms. However, in recent years, this writer among the various types of dealer training, but found that many enterprises in the organization dealer training, the existence of such a quantity not quality, training content and training needs of out of touch, ‘myth’ the role of training, focusing on training Ignore the contents of the form of training a number of errors, etc., so that would not achieve its due role in dealer training, resulting in some of the training, saying the cost of training failed to be implemented, so that the training side of the enterprise made a deep embarrassment to the organization. Then, in the dealer training them, what errors do exist which, in the end should be how to look into the dealer training in order to avoid such a misunderstanding it? Misunderstanding 1: Training Planning discounted If you ask a business owner have not done any dealer training plan, he will definitely tell you that, yes, and, perhaps even come up with the training package outline that you see, but if you ask him really implement There are several training down market? Unfortunately, he will likely tell you that, for various reasons, that planning and implementation of training packages are not very good, and even listed some of the training programs which are fundamentally due to changes in the market had not complied with. Coincidentally, long ago, a fast moving consumer goods company’s marketing director From EMKT. also to the author ex