Shanghai Time Bank- O2O new model of public service.docVIP

 PAGE \* MERGEFORMAT 22 Shanghai Time Bank: O2O new model of public service The summer of 2014, by the American baseball player Peter Frates launched the ‘bucket Challenge’ (ice bucket challenge, with a minimum investment, innovation and public service activities, to attract the attention of millions of people in the world, former President George #8226; politicians W #8226; Bush, entrepreneurs, Microsoft founder Bill #8226; Gates, Amazon CEO Jeff Bezos #8226; Apple CEO Tim #8226; Cook, the famous singer Justin entertainment industry #8226; Timberlake, lt;lt; gt;gt; actor Stephen Green Arrow Man Amell, USA Basketball Dream Team sports all the players have to participate. ‘Ice Bucket Challenge’ In just two weeks they swept the United States since July 29 activities began to August 16, ALS (amyotrophic side sclerosis welfare association received more than $ 10 million donation, an increase of $ 8.3 million over last year. Based on social media to attract celebrities, the charity game and entertainment seamlessly to viral social networks to subversive marketing innovations, ‘Ice Bucket Challenge’ Communication and Marketing has become a classic case. However, some people question the ‘Ice Bucket Challenge’ alleged ‘moral pyramid schemes’, when celebrities pass complete circle and then down pass, when finally reached the bottom of society, you can not pass on, because disadvantaged groups bear a bucket of ice water washout both pouring, also donated $ 100 no. Therefore, the public service model of how to build long-term mechanism, while in innovative marketing and solve deep-seated social problems, not just foreign welfare organizations, but also domestic issues facing public organizations. Recently, volunteers from enthusiastic about public welfare associations, media and business people who co-sponsored the Shanghai Time Bank, being related to exploration, perhaps a future direction of the development of public welfare. The grim reality: aging, empty n