Small and medium enterprises of the post-alcohol era terminal.docVIP

 PAGE \* MERGEFORMAT 23 Small and medium enterprises of the post-alcohol era terminal Terminal, small and medium enterprises alcohol pain in the hearts forever More than 30,000 liquor businesses, tens of thousands of wine brands, due to advertising myth shattered, liquor business as a life-saving devices have been the last straw. The resulting intense competition in the terminal - a result, promotions, discounts, rebate, high costs to open bottles of liquor companies to become the most headaches. Not face the pressure of competition is very clear; to face, the enterprise’s strength to withstand the severe test. In such a situation, the liquor companies can only go to high-end development of the product. Thus, from 99 onwards, liquor prices are rising terminal: national wines at the prices, local wines also come from a different face price hikes, small and medium wineries because there is no historical burden, but whatever they want to develop high-grade, mid-range products. Thus, in the price of 20 yuan -80 yuan of liquor products, intense competition in the competitive situation presented. Liquor competition generally show the following trend: First, the new brand emerging Premium liquor brands in the market at present many big brands such as Sichuan ‘Wuliangye’ owned ‘JLF’’Liuyang River’’Wu Liang-Chun’, ‘Yunfeng wine’ and ‘little confused’ series wines; small brands such as’ Furukawa ‘,’ Anhui alcohol’’Gong Ying-driving wine ‘, etc. are located in economically developed Jiangsu, Zhejiang, Fujian, Guangdong and other places; crazy in recent years, coupled with the birth of many new OEM brands, as well as the liquor industry, emerging forces such as’ red bean ‘groups’ red beans edge’, ‘odd’ to group ‘Lu Jiang old cellar’ and so on. Ultra-high-end liquor also increased, and ‘Shuijingfang’’1573’’National Pits century-old’’’’Purple Liquid State’’Kim Yu-chun Jian-Nan’’are willing to’ such as a large number of heavy fighting going on in the market. In view of po