Small and medium enterprises survive - Relationship Marketing.docVIP

 PAGE \* MERGEFORMAT 26 Small and medium enterprises survive - Relationship Marketing What is the relationship marketing Relationship marketing in the modern business environment is a new marketing phenomenon, in particular, different from the traditional rigid passive transaction marketing approach in a market economy environment, a buyer’s market is more prevalent, so with the concept of relationship marketing more effective solution to products, services and market integration issues. The formation of adequate and effective marketing, more effective to establish and maintain the competitiveness of businesses. So what is ‘relationship marketing’ do? Relationship marketing is the business to develop and implement the system of communication strategies to attract, retain and expand customer relationships, and give their products and services are effective and the recommended value to clients, customers, including customers, internal staff, suppliers, distributors, competitors, and the talent market-style associated with the public, the public service systems (business, tax, media, consulting, associations and other public sector) and so on. Is to marketing activities as a business and customers, internal staff, suppliers, distributors, competitors, and the talent market-style associated with the public, the public service system and other social interaction took place the process of the public, the core is the establishment and development of the public good relations with these and form a good reputation and brand to attract or worship, to form products and services, marketing and sales. The characteristics of relationship marketing The characteristics of relationship marketing can be summed up as follows: First, two-way communication in the relationship marketing, business communication and the formation of active and consumers to interact and allow consumers to discover the beauty of businesses and products, or through experience, the way consumers exper