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Snow beer market in mind Chengdu
PAGE \* MERGEFORMAT 34
Snow beer market in mind Chengdu
Recently read many marketing books, but also the marketing, that marketing, but baffled, and now some people simply do not go to the market, ran, skipped, walked, but did not themselves move too, used, tried, but in some newspapers talking up marketing, and put forward many new marketing concepts, in fact, this kind of thing could well bring a normal business or marketing team into a normal to an invisible magic net and there, finally a real marketing Daoshi not done, yet the business and marketing team brings a very difficult environment. In fact, I believe that marketing is not the biggest problem of what some experts say that the current concept of marketing, but a special simple, marketing is to create an atmosphere, so that products are combined to give consumers a step by step, leaving many consumers to purchase the atmosphere, in the end consumer Under the impulse of those sales, China Resources Snow Breweries is to deliberately create a market atmosphere, Chengdu Blue Sword to break the world market for a pass pattern of the most successful model.
It was the late nineties of the last century, China Resources Brewery Mianyang, the then eaten, and prepared to work with one of China’s top ten beer Blue Sword beer in Chengdu never a high or low, which in many people’s eyes, think it is a a mouse and cat fighting, not that thing. Blue Sword is very arrogant in that time, all the media frequently to see the brand’s voice, Chengdu drink drink red sword of the Blue Sword, the National rum on the Tianfu Square is simply dominated by the Blue Sword, so the brand for brands such as Chongqing, Beer is not never looked down on, and think it is a market gap complement everything in such a market, spent a quiet spring had another one in the summer.
At this time, the snow came. Starting from this year in September, a group of marketing, real home (I think it was is completely proven) from Airborne, the first t
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