Solar Marketing- How to give each dealer is a lot of money for the company-.docVIP

 PAGE \* MERGEFORMAT 21 Solar Marketing: How to give each dealer is a lot of money for the company? Many solar companies have been the work of a headache for dealers incredibly, the main performance is the dealer’s sales have been stagnant, resulting in the number of number of dealers, but the performance is always in the ‘bottleneck’ they were unable to break through. Panzong where solar energy company that is this: this year’s very successful investment in just three months has increased by nearly a hundred dealers, but the faster a year later, the company’s overall sales compared with previous years did not increase much. Checked the report will know that the monthly sales of each dealer are very unhappy, and some dealers even on sales of less than 100,000 yuan. What makes the performance of distributors have been could not find it, how can so that each distributor for the company a lot of money? With these two major problems, as the company’s marketing director Panzong deeply ponder this, and launched an in-depth investigation and study. After sales and marketing efforts, the outcome of the investigation, resulting in poor dealer sales due mainly to the following: 1, selling less than stores, and many a dealer market, the sale of stores in the city only two or three, some even only one store. Obviously, this restricts the sale of products greater area. Meanwhile, the store’s size and decoration are also most problematic, very few dealers actually fitting out of a flagship store - a very small area, put two or three prototypes, the entire store virtually no extra space on, and the decoration is very poor. 2, two, three dealers almost zero. Many dealers when the company signed a regional scope is ‘broad’, but in fact, in addition to the sales location to do their work, the regional context, regional markets farther away, do not have any ‘action’, pure white accounted for ‘location’. In addition, they did not, in its regional context, to find two, three d