Some of the companys marketing system views and suggestions.docVIP

 PAGE \* MERGEFORMAT 22 Some of the company’s marketing system views and suggestions This paper set out some of my thoughts and views, are based on the basic principles of marketing and management, coupled with a simple individual’s understanding of the status quo is not based on the company’s marketing system based on a detailed study, so that the point of view the feasibility of and operational are pending further validation. First, the basic proposition of marketing Marketing as a very important business functions and means of increasingly shows its own characteristics superior to other functions, especially in the increasingly fierce competition in the market today. To make marketing into the source of the company’s core competitiveness, we must also consider the marketing strategy and tactics. If you do not have a clear marketing strategy, marketing will become headless flies, everywhere making wild guesses. The marketing strategy of clear, specific to my company’s status quo, that is, on the following basic proposition of marketing to make a clear answer. 1. Marketing focus is on transactions or relationships? In short, transaction marketing is aimed at staking their claims to attract more new customers; and relationship marketing focuses on customer relationship maintenance, take into account is how long to retain old customers and to sell it in their own hands companies are more number of products or services. Marketing mode exists between the two essentially different from, but also directly affect the choice of methods of marketing and Construction. In general, companies have chosen to deal in the early stages of marketing as a guiding ideology, because the scale is not big enough customers to rely on the amount of win. But after the customer has a certain size, you need to rely on relationship marketing ideas, carried out intensive cultivation of existing customer base, winning by quality. I am in graduate during the Henan Mobile, etc. (Note: t