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 PAGE \* MERGEFORMAT 24 Spring Lane in silence to listen to thunder at Looking articles Forget the past Jinzhao Win in Chernical So far, people in that field in 1996 long-running price war still vivid color TV industry. March 26, 1996, this is to make all of China’s national industry sector have been unforgettable day. On this day, China’s color TV king - Changhong Group, launched a sudden blitz to announce a significant reduction in price of color TV to keep up to 6-year-old color TV market equilibrium situation in an instant be broken. ‘Wind suddenly began to ripple a surface of the pond’. 5 days after April 1, TCL ace to respond quickly to launch ‘embrace the spring of’ big ones who enjoy the activities. After this short period of a month, more than a dozen color TV manufacturers aside your traditional moves one after another, each with varying degrees of preferential frequency of delivery to consumers ‘Akinami’. June 6, has remained silent ones who enjoy color TV Konka Group announced that all 8 to 20%, the largest single price cuts amounted to 120O yuan, setting a price reduction the most, thus rendering it down to see ups and downs of the color TV market, the situation brightened up bloody, waves. It is reported that shares an unprecedented wave of price cuts, not only more than 90 Chinese color TV manufacturers have swept in, also triggered a computer, cosmetics and other industries price-cutting war, its violent trend, so that all business people have realized that the market economy unpredictable, mysterious and ruthless. China’s national industry has experienced since the market economy step were a real sense of the grown up of blood and fire. ‘Changhong’ the ‘lightning action’, to give it brings an unusual ‘victories’, two months later, its market share will be increased sharply by 12 percentage points, reaching 27%. However, despite its claim that ‘in order to resist the invasion of foreign goods and establish a national brand,’ but in fa