Ten liquor tool for end-market operation.docVIP

 PAGE \* MERGEFORMAT 21 Ten liquor tool for end-market operation ‘May end the world to those who’ has become a corporate marketing does not dispute the ‘philosophy of training’, in the excessive competition in the liquor industry, even more so. The lack of effective weapons, so a lot of dealers in the loss of end-user and end-face of the high management costs, or look ‘fee’ disappointed, or stalled, or waiting to be terminal, mercilessly abandoned by customers. In this regard, I combine their own spirits market in recent years on the planning, operational experience, summed up how to do a good job in the high-end liquor distributor terminal 10, it might be helpful to the liquor dealers. 1, the product choice: towards the destination’s ‘carrier’ If you think a particular destination, choose a car obviously faster than walking, effort. By the same token, would like to make the terminal, choose the distribution of a good product too. Good products tend to be more popular with consumers, this invisible market ‘pull’ is bound to reduce the operating costs of the terminal, the terminal operators to mobilize the business initiative. Naturally, better, faster way to achieve sales targets enterprise as a whole will certainly be the dealer is not a problem. However, dealers How can I find an ideal ‘vehicle’ do? This is the crux of good liquor market. 1, dealers have limited the strength of its own distributors in the selection of a product should first take into account their own economic strength, distribution capabilities, management, storage capability. Like than in choosing modes of transport, you first need to consider how much money to their own, can afford to buy the car; if they can afford to buy the car he can not drive away; another after they bought the ability to ‘care’ was onwards, and so on. For example: While the best-selling brand-name products can save a lot of publicity and promotion costs, but the price transparency, the profit was not much room, in o