Ten ups and downs can not read the history of the brand never give into the drug store market.docVIP

 PAGE \* MERGEFORMAT 24 Ten ups and downs can not read the history of the brand never give into the drug store market Background In 2010, for unknown reasons, “cosmeceutical” is a sudden warming, once again active in the people’s vision, the drug store market in 2010 have a significant warming of the subjective inference and guesswork words ring industry, prevalent. All of this, all originated from the end of the year 2009, Shiseido (China Jahwa Group Company and China announced their 2010 to enter the cosmeceutical market, corporate announcements. From 5 years ago, there have been many well-known pharmaceutical companies for high-profile announcement to the market for the domestic drug store attack that aims to docking with the international market trends, to the field to enter the drug store. In this period of 5 years, fell to the drug store cosmetics companies on the battlefield, “martyrs” is bloody, miserable. 5 years later, the drug store brand competition and industry structure, history, not rewritten, everything is the same as before, unfortunately, still no miracles happening around us. Pseudo-data guide, will entrap Enterprise At great length with the print media news reports: At present, the average annual growth rate of China’s drug store market, twice the European market. A research firm market research and research data show that between 2004 -2007, the Chinese market, drug store sales growth rate up to 10% -20% in 2008 -2012, the Chinese drug store market is expected to maintain this growth rate .2010, the Chinese cosmetics market sales could reach 120 billion yuan, of which drug store sales will reach 480 billion. In this news report also mentioned and said: While the domestic market has great potential, has been able to shake the terminal market, the lack of domestic brands. The data show that the existing market share basically Avene, Vichy and La Roche-Posay three brands accounted for , the three major brands now account for 6