The birth of the brand because of public relations not advertising.docVIP

 PAGE \* MERGEFORMAT 22 The birth of the brand because of public relations not advertising Fiyta in the success of Shenzhou marketing through public relations to establish the status of China’s first brand watches. Chinese companies to fight alone is no match for those ads until thick atmosphere, multinationals, Chinese enterprises should look for a more effective method of brand creation. This is the PR. If you ask the president of an international 4A, how to create the brand, he will tell you that the first large-scale advertising, as is currently the world’s 400 million dollars Hui-po a large-scale advertising, like, after a large-scale advertising, the After some well-known brand owners in this basis, and then carrying out a further deepening and promotion of the brand connotation. If you consult other advertising companies, they tell you the answer, too, say after the first large-scale advertising, which is the foundation. Perhaps you now know why so many companies go bankrupt because of it? In the present highly competitive environment, on public opinion and concerns of more and more important is the role of advertising fueled a greater and reminders. The creation of the brand because of public relations rather than advertising. ‘Advertising is king’ myth Some people ask, president of Coca-Cola Coca-Cola brands worldwide What is the secret? The tycoon said: ‘The only secret is that advertising, in addition to advertising, there is no other! ‘ Really? Is really the only ad that simple? If the other beverage industry really believe that to build a great brand is the secret of the advertising problem, then it is likely this guy will lose everything. This is a typical cover-up, as those who, like magic, if you really believe that those who can really close their eyes Master magic sword Zheng who will not hurt, as long as spare no practice, your skill also will be able to achieve a similar closure Eye Cheng knife is not the point of wounding. If so, I