The use of three terminal information management model Call of Duty OTC terminal block.docVIP

 PAGE \* MERGEFORMAT 21 The use of ‘three terminal information management model’ Call of Duty OTC terminal block The past two years, whether in medicine or pharmaceutical marketing, market conditions and regulations on the pharmaceutical industry in our country the greatest change in two years. With today’s pharmaceutical business and retail pharmacy market changes, and many manufacturing enterprises in the OTC market operations in the terminal is still used as the old, mechanical terminal management mode to the operation of the market the market, resulting in almost all domestic production of well-known enterprises in the best 2 OTC years, has achieved absolutely nothing, especially in the new promotion of numerous cases of failure. On the contrary, in some there is no systematic planning and management of small and medium enterprises, due to the relatively stronger regional sales and flexible model, excellent sales staff in the terminal operations to better adapt to market changes and adapt to changes in reaction speed, local market The also made encouraging achievements, but because of the lack of overall planning and guidance, overall performance is not good. This is what we in the market of non-branded products are often referred to the terminal block. Non-branded products terminal block’s success is rooted in many of our current OTC manufacturers of terminal there is a big promotion of the blindness of his entourage and unreasonable. Has not adapted to market changes and adjust their specifications, the overall market management and market ideas. Non-branded products in the market for well-known brands of the terminal block, in particular similar to the doctors for a salesperson’s work, so that many non-branded products in the market share of the total continues to grow. Powerful terminal sales promotions, so that the market share of branded products continuously eroded by them. Faced with such a terminal block, well-known OTC companies how to conduct a