The value of customer relationships based on innovative ways to study.docVIP

 PAGE \* MERGEFORMAT 16 The value of customer relationships based on innovative ways to study   Abstract: The value of innovation is driven to compete with the traditional strategy of different strategic logic, the core of a leap to enhancing the customer perceived value. Article in the logic of value innovation strategy has a brief description is based on the scope of the study is locked to the relationship between customer perceptions of the relationship between customer value concept and composition, and thus describes the relationship between customer value innovation based on the three channels, and pointed out that the value of customer relationships based on innovation and potential errors.   Keywords: value innovation; customer perceived value; Customer Relations  1 Introduction   European Business School professor of management studies Kain and Mabon a lot of sustained high growth, high profitability and found that successful companies have a common characteristic, that is, uses a traditional competition-driven strategies for different strategies logic, called value innovation (Value Innovation). Value Innovation contrast to its competitors as the core of traditional strategic logic, both in the industry assumptions, strategic focus, customers, assets and capabilities, products and services such as basic strategy of the five dimensions there are significant differences.   value innovation to customers, rather than its competitors as a center of strategic thinking is different from the incremental value creation, and also different from can not bring real value to customers enjoy the simplicity of technological innovation. On the other hand, value innovation while stressing the value and innovation, which requires corporate managers to break the current industry assumptions, and create new market space. Value Innovation logic must be transformed into the enterprise market, in order to bring about practical things, so research valu