The Tipping Point (I).docVIP

 PAGE \* MERGEFORMAT 37 The Tipping Point (I) 1: The Law 2: Adhesion Rule 3: Environmental Power Law Hot in the summer of 2004, but it is hotter than the weather is the ‘House of Flying Daggers’. From the July 2002 ‘Heroes’ has not yet release, Zhang announced that the next one or the martial arts film since the beginning of ‘House of Flying Daggers’ a full lift of the audience and critics the past two years appetite. Throughout Mainland film, regardless of the first generations, there are no other directors can do this. This ambush has long been prepared under the. Zhang Yimou-style ‘pop’ is also detonated two years, slowly. According to ‘‘7 Jinling Evening Post 7 posted on a sample survey, 92% of the Nanjing people are aware of this film, 82% of the respondents were aware of its director is. 90% of respondents said they would look at the film into theaters. ‘Southern Weekend’ comments, on a yet-unreleased film, these data can already be seen as a promotional miracle. If the ‘attention economy’ and this concept holds true, ‘House of Flying Daggers’ has no claim of victory in advance for their coronation. The reporter learned from relevant departments to obtain the survey data show that July 16, 17, 18, three days, the film received 55 million yuan in the mainland mad, more than a ‘hero ‘5240 million in box office receipts over the same period. ‘House of Flying Daggers’ in cheers and condemning the cross-cutting in the non-stop to ‘pop’. We often wonder why some ideas, practices and products, such as ‘House of Flying Daggers’, can be a fad, while others can not? We can take the initiative to initiate or control the trend prevalent in society do? In fact, social epidemic is like a wave of epidemic as long as they reach a certain tipping point, it will spread to unexpected places. So long as to find and grasp the laws of pop culture, using little things can also have a big change. The United States ‘New Yorker’ columnist combines his many years of intervi