Timber crack Nature Miju multi-brand strategy.docVIP

 PAGE \* MERGEFORMAT 21 Timber crack Nature Miju multi-brand strategy Timber crack Nature Miju multi-brand strategy With rising awareness of global environmental protection and timber country of origin restrictions on decrees issued, the global wood flooring tight supply of raw materials, the original wood has been recognized as a scarce resource. Although the Chinese real estate development continues to advance, the demand is still strong, but the wood floor has already entered a strategic resource - competition with the original timber. Who can get rid of the troubled and long-term supply of wood sources, who will be able to have the last laugh. In the strategic resources of the snatch, the profit-Bin Wood is undoubtedly wise. It is the first insight into the wood floor inexorable law of development, the earliest start relying on the capital advantage in the region on five continents Act allows the country of origin of timber, mining and long-term co-operative way of bundling customized completely solve the thorny and long-term timber supply of the original problem, procurement of wood species can be as many as 1,000 or more. Scientific management and the deployment of planting cultivation and harvesting to ensure a steady supply of raw timber to successfully seize the competitors can not replace the core competitiveness. Because they have exclusive scarce resources, Ying Bin’s natural brand development is rapidly expanding distribution network. However, the performance of companies in the sales-oriented race, gradually faded away from the core brand-building marketing. When the rising star after another in a terminal building, product innovation, brand communication on innovation, constant bright spot when the grass is always greener consumers, so popular as a threat to the oldest child in nature. An excellent origin and basis for ‘real world flooring experts’ claim to the leadership of the brand, had to return to brand marketing, strategic thinking and