To allow large department stores to become attractions - Blue Island Mansion Holiday Economy promotion case.docVIP

 PAGE \* MERGEFORMAT 15 To allow large department stores to become attractions - Blue Island Mansion ‘Holiday Economy’ promotion case Beginning last year, ‘Holiday Economy’ of this new term emerged with increasing frequency, business-to ‘Holiday Economy’ of the benefits of increasing interest began. As the ‘economic’ motivating now ‘holiday’ is not only a new layer ‘consumer’ has the meaning, but their number seems to have increased: from ‘51’, ‘11’, ‘Spring’, ‘New Year’s Day ‘, Public holidays and extended to a variety of traditions, foreign holidays, winter and summer vacations, and so the students, carefully considered, the year of 365 days, one-third of the time to and’ holidays’ are. Have ‘holiday take Taiwan’, there are ‘economic sing’, ‘Holiday Economy’ can bring significant economic benefits for the businesses it is an indisputable fact, almost all businesses are exploring how to use the ‘Holiday Economy’ to cash in on a , to make up for ordinary day sad depression. Beijing Blue Island Tower is the use of ‘Holiday Economy’ promotional goods were very relatively successful business. This year ‘51’ Day, for example, Blue Island Building, 7-day sales as high as 35.86 million yuan, representing growth of 28% a year earlier, average daily sales of 5.12 million yuan, setting a sales record of a rare high. In addition, the Blue Island students summer, Valentine’s Day, Mother’s Day this small festivals have also been selling off climax. As we all know, in the ever-increasing stores, supermarkets, markets, squeezed out of today’s major department stores have not fared well, Blue Island what their business success? How to win the fierce competition in the market? See Blue Island Mansion ‘Holiday Economy’ promotion case. First, analyze the market Carefully analyze the market, is a winning foundation. Before the arrival of each holiday, Blue Island should be based on historical materials, market changes, their own circumstances, a lot of market research informat