Two-lane operations - Glanz strategic and tactical analysis of.docVIP

 PAGE \* MERGEFORMAT 20 Two-lane operations - Glanz strategic and tactical analysis of First, the Chinese Theater Analysis This year in April, a few hundred words a small article ‘Mo ignore the dangers microwave oven’ Let Wu Liuyue copies of the domestic microwave oven market sales over the same period last year dropped by 40%, forcing Beijing to refute rumors had Glanz. Let us regardless of the ultimate source, and whether the article malicious, or even whether there is scientific basis of this article alone, this result shows how the domestic microwave oven market is fragile. Microwave oven to enter the Chinese market has been at least 10 years - to promote and popularize the year Glanz microwave ovens, 150 newspapers across the country to open up the informative column did not say, light complimentary brochures to consumers reached more than 100 million copies of , along with a large number of CD-ROM. Just blame the sales diving article is incomplete, this article can only be a fuse, it has triggered the microwave oven market, deep problems. We can think about the reasons why the mobile phone radiation harmful to the article did not cause the sale of mobile phone diving? According to market research company’s survey of the domestic large and medium cities, even as Dalian, Harbin, so that the relatively higher degree of Westernization of living city, also mainly as a thaw in microwave ovens, heating meals, simple tools, unlike the United States and Europe, as in the kitchen as Cooking backbone. I do not agree with the price of the bottleneck that restricts domestic microwave oven market, saying, I believe that the real constraints, first, the eating habits of people in Taiwan, one China is still a lack of truly universal sense of the microwave food. Scientific studies have confirmed that the formation of people’s taste and preference in the 8 years ago, after the changed circumstances although it will affect the taste changes, however, is difficult to com