TV Shopping Great Criticism.docVIP

 PAGE \* MERGEFORMAT 22 TV Shopping Great Criticism Ozing suffered from frequent complaints to the defendant in court as the strange music, from the Poly Po was revealed just ordinary food, to the Shan Rana combination of slimming abdomen alleged advertising violations were immediately halted, and the waves are TV shopping lawsuits led people to a growing number of concerns and doubts, and finally led to an order issued by the relevant state departments. As a traditional way to shop for an agent of change, TV shopping in China From EMKT. has had rapid rapid development. With its high profits and rapid return on the characteristics of an overwhelming influx of television time, access to common life. Nevertheless, as other new things, like experiencing the sudden emergence of rapid development, the disorderly competition, lack of standardized management has also exposed the drawbacks: its exaggerated advertising language, as well as unsightly shoddy programming, high and disorderly changes in product prices, and so caused a public outcry; while on the other hand, due to a lack of swarm of television shopping business self-regulation, which leads to decline in credibility, efficiency plummeting, making the TV shopping industry trouble. TV shopping industry and Zhixiao Ye is almost in the same period in China, however, after 10 years of development, Zhi Xiaoye standardized management has gradually entered the orbit, while the TV shopping has always been alienation from outside the standard management. The healthy development of a new industry, need to constantly reflect on both positive and negative lessons learned enough to accurately identify and cultivate long-term development to lead the industry highlights and laws. TV Shopping Great Criticism August 1, 2006, for the TV shopping industry is definitely gloomy day. State Administration of Radio, Film and Television Office, National Industry and Commerce Administration jointly issued a circular: August 1, al