Ultra-competitive era of small and medium enterprises breakthrough Tao.docVIP

 PAGE \* MERGEFORMAT 29 Ultra-competitive era of small and medium enterprises breakthrough Tao ‘Busy, busy; tired, and Zhen Lei! ‘Every time, and some party bosses of SMEs are always heard such complaints. Indeed, China’s SME bosses are too tired, and this truly reflects the current number of SMEs in the boss’s life a lot. At present SMEs face the cruel fact: the highly competitive, the market difficult. At the regional markets, competition heating up. The surface from the market advertising campaign, public relations war, promotional war, price war, the battle to a hidden dealer channel resources to the battle, brand culture, warfare, and all kinds of shady anti-competition strategy, competition is simply bayonet charge, Zhao Zhao sight of blood, extreme cruelty. A large number of business owners are not what oneself. Understand the market knows that all of these problems are actually due to the overall market environment changes constantly speed up industrial upgrading, increased competition has become increasingly homogeneous, dealers smart and rational, channels often become masters in the Consumer mature critical ... ... This makes a lot of opportunistic behavior becoming less and less probability of success. All this makes the past few years going through price wars, advertising war, speculation warfare, channels, war, terminal war, war and other services too numerous to mention of the baptism of the business after the battle once again face the market when issued ‘market for the next war is What, how to fight? ‘Confusion. How many competitors, small and medium enterprises stand out? How SMEs can compete with big business? How they can become a big business? WANG Ying-Ze Sheng Luhe in marketing, management consulting industry over the years, and many small and medium enterprises has dealt with successive annual sales of some domestic small and medium enterprises has been hovering at 4, 50 million or so, so we strongly feel that is very difficult for t