Upstream firm downstream - Tetra Pak Leica brand comparative case study-based.docVIP

 PAGE \* MERGEFORMAT 28 Upstream firm ‘downstream’ - Tetra Pak Leica brand comparative case study-based June 24, 2006, concern about the ‘anti-monopoly law’ appear in the draft Tenth National People’s Congress scheduled twenty-second meeting. This means that, after 19 years in the drafting process, the ‘anti-monopoly law’ has finally officially entered China’s supreme organ of power of the legislative process. Has been called ‘first case of China’s Anti-monopoly’ in Tetra Pak, at this time much media and public attention, because this comes from the Swedish companies have accounted for 95% of the Chinese flexible packaging market share, Microsoft’s share of China and the United States 95% of the computer operating system market share of the U.S. Kodak photographic materials market share in China’s share of 50%, the French Michelin radial tire market share in China’s share of 70% along with SAIC to investigate. However, anti-monopoly on the academic, legal arguments have been still continues, the state’s consideration of ‘anti-monopoly law’ has also shown an unprecedented caution and patience. For Tetra Pak, so that a fully competitive market environment, developed industry brands, we are more concerned about how it wanted to compete at home and abroad together with the attack are still available to counterparts such a high market share? August 26, 2006, the domestic reality show, another file ‘Lycra refueling a good man’ into the national finals, the ratings that night they set a new ratings record: AC Nielsen data show that ‘a good man’ in the Shanghai area an average viewership of 10.6%, 12.8% Sofres data. National ratings, the Sofres in 17 cities monitored data show that ‘good man’ average rating of 3.29%, which has been held continuously for two years and has developed a great social impact, the ‘Super Girl’ phase unchanged. Caused so much public concern is not only the fame of ‘good man’, but also has successfully sponsored ‘Lycra Style Awards Ceremony’,