When you went to 11 sales.docVIP

 PAGE \* MERGEFORMAT 24 When you went to 11 sales 11 Golden Week is approaching, but also to the retailers, when considering promotion, which is the biggest headache when planning staff because the entire enterprise are expecting them to come up with ‘new’ program, are surely unique. He Qinan promotional model innovation, but also! It is ‘One year to spend similar to’, for them, come up with a package is easy, but in the end consumers pay any attention to accounts, and indeed hard to say, and this also is planning staff ‘real skills’ the only credential. Last year, the eve of May Day, I received a county-level city home appliance retail stores in consulting projects, the project should start to do for this store was Labor Day Golden Week promotional program design. The operation of this promotion may be right planning managers in planning the 11 Golden Week promotional activities helpful. To tell the truth, the operation used to first-tier cities like Beijing retail store promotions designed purely for the rural market promotion, really can not say shoo-in. Because these two markets, consumer habits, consumer psychology, consumer ability to very different, the old habits and experience in the operation of such a zone is basically completely ineffective, while the capacity of the external cooperative unit may not be able to keep up with, which may is an obstacle to achieve this mission. However, a successful planning comes from the respect of the objective laws, rather than simply the experience of reproduction, as long as careful to comply with work procedures, to achieve the established objectives and tasks is still entirely possible. The results also show that the promotion of the idea is correct, the author of the business case through the real test proved to be effective, the final actual results are: customer 2006 51 Golden Week sales rose 68% year on year the amount of gross profit growth of 48%. The opponent is only achieved a 15% growth, achieving a