White Lightning winning the Spanish olive leaves Beijing Marketing Cases.docVIP

 PAGE \* MERGEFORMAT 22 White Lightning winning the Spanish olive leaves Beijing Marketing Cases At the end of 2003, a time when gold sales before the holiday season, edible oil market battle in full swing. Unlike in previous years, although salad oil, peanut oil, blend oil continues to occupy the mainstream market, but a variety of health functions of edible oil has also increasingly favored by consumers. With the people and the increasing number of foreign exchange and consumption capability, a popular variety of the world’s emerging oil - olive oil, with its unique nutritional and health characteristics, starting in China’s high-end edible oil market began to emerge. Under such circumstances, I honor the leadership of a high-quality team, responsible for the Spanish white leaf-virgin olive oil in the Chinese market’s overall promotional work, and planners to assume the overall responsibilities of the brand. Michael Porter’s Competitive Strategy Master had made his famous theory of the basic competitive strategy in order to help companies in a highly competitive market to win. Generally speaking, enterprises should become a peer in the crowd, generally there are three basic strategies can be used, giving an overall cost leadership, differentiation strategy and goals aggregation strategies. Of basic strategy is unique, the core nature, although some companies want to search for using more than one basic strategy, but this is effectively very little possibility of success in achieving. To effectively implement the basic strategy of any kind, usually need to go all out, supplemented by a good resource planning and arrangements. If the enterprise’s basic goal of more than one, then the organizational structure, to invest in areas such as enterprise resource arrangements, companies may find themselves in a loss position. To establish a basic strategy suited to their business will gain some advantages in the competition and won the survival and development. Her