White Paper on Chinas food sources (2007-2008) - channel trends and opportunities for dealers.docVIP

 PAGE \* MERGEFORMAT 58 White Paper on China’s food sources (2007-2008) - channel trends and opportunities for dealers In 2007, the economic background of an extremely exciting year; In 2007, is a living brand, fast lively year for the company; In 2007, more food distributor highly variable year. ‘White Paper on China’s food channel’ is a standing position on the food distributor food channel 2007 has systematically summed up the year and the prospects for a bold prediction for 2008 is the dealer see the big picture and grasp the general trend of business information. This is a ‘grocer’ annual contributions. Background - prices continued to rise, food safety and fair competition Prices continued to rise, a good strong brand Since May 2007, the increases in the prices of food raw materials, the ‘butterfly effect’ has been in the industry chain, the downstream part of a chain reaction, milk, instant noodles, soy products such as price increases more and more join the ranks of the goods. The NDRC pricing departments at all levels to immediately organize major food prices and related special inspection fees, effectively controlling the momentum of rapid rise in food prices, but taking into account the impact of running a major factor in the current price will continue to play a role, such as credit, investment , consumption and exports will remain inertia showed rapid growth, China’s grain for four consecutive years will promote the price cuts continue to rise. On the other hand, this greater ability of the strong premium brand would be a good news. Food quality and safety is receiving increasing attention, distributors to strengthen the product safety supervision May 29, 2007, the State Food and Drug Administration, Zheng Xiaoyu, former director was ‘kill’ to a food business operators sounded the alarm. July 25, Chinese Premier Wen Jiabao chaired a State Council executive meeting on strengthening product quality and food safety work, considered and appr