Who Integration Cixi- - The next step in the brand SME clusters.docVIP

 PAGE \* MERGEFORMAT 53 Who Integration Cixi? - The next step in the brand SME clusters Introduction: Cixi appliances Fables ‘Hear’ Zhejiang Cixi ‘words, what would you think? ‘A well-informed friend truthfully replied:’ do not remember ... ... ‘When a reporter reminded him that’ Ningbo side too ‘from Cixi in fact, he was oh, a cry. Contrary to many people but the real surprise is an important fact is: Cixi is now more than 2,000 home appliance business machine, supporting more than 8,000 companies, products related to air conditioners, washing machines, range hood, water dispenser, electric fans, electric irons, etc. more than a dozen series, with annual sales of more than 30 billion yuan! In fact, Cixi has become a national following, Shunde, Guangdong, Shandong, Qingdao, after the third-largest home appliance production base! As a result, to create ‘Electrical Appliances’ naturally become increasingly yearning hearts of Cixi dream. ‘Electrical Appliances’ position as a city of strength, which is undoubtedly behind the enterprise strength; and corporate strength behind, then the enterprise brand. Just as Gree, Midea, Kelon, Glanz and other trans-pacific won the Shunde; while Haier, Hisense, Qingdao Aucma the joint accomplishment. However, already has a sizeable Cixi appliances are facing, but it is the brand clusters conflicts, the scale of resources do not form a force embarrassment. Meanwhile, this year, energy shortages, raw material price increases the grim situation, Cixi household electrical appliance enterprises have successively felt the living space is increasingly being compressed distress and pain ... ... All the questions have begun to point to Cixi appliance brand building, and resource integration. This crucial point behind, is there an urgent need Cixi household appliances ‘leaders in business’ to complete the ‘unification’ Cixi’s mission! Unfortunately, however, creating 30 billion yuan output value of Cixi household appliances i