Why not let the Japanese samurai bow Toyota ads-.docVIP

 PAGE \* MERGEFORMAT 25 Why not let the Japanese samurai bow Toyota ads? According to the China Advertising Association statistics, in 2003 the turnover of enterprises in China’s advertising, local advertising companies accounted for China’s advertising company’s advertising revenue of the top ten enterprises have 8-bit, with an average growth of 42%, local advertising company is 16.1 billion yuan , total amount of national advertising sales for 40% of total turnover. This indicates that China has five local advertising with the ability to rival foreign advertising. December 9, 2004 the afternoon of Chinese advertising network ‘Common Sense, three-line ad’ section organized a second live. Live invited to Beijing to plan and advertising celebrities love sing and so on, on China’s domestic advertising, strong growth in the domestic advertising industry, the international advertising industry for domestic marketing, advertising, the impact of areas such as rules of the game, as well as local advertising companies with the contest in the course of multinational forces, and to do things in-depth exchanges and discussions on-site. Which many view hair deaf ear-splitting, thought-provoking. Local advertising never bow their heads ■ China’s advertising network: Today our first issue is to discuss the need for localization of China’s advertising industry. Why should we talk about this problem? Some time ago we know that Nippon ‘Pan-long slide’ ad caused an uproar. Recently there have been a Nike ‘Saw’ ad, is another cause of the domestic population and the general dissatisfaction of consumers, was ordered off the air. Some people think that the emergence of these phenomena is due to international advertising concept and Chinese culture, there is a huge difference that has caused such a negative phenomenon of advertising. Let’s please love to talk about the total on this issue, local companies and foreign companies in their respective problems. Where is the problem