Why the business loss-.docVIP

 PAGE \* MERGEFORMAT 22 Why the business loss? ‘Why the business loss? ‘Surface, big issue, it is difficult to answer, in fact, the problem is not big, is not difficult to answer. Because a successful business is similar, the failure of enterprises are also similar. One, why fail? Answer is: corporate investors or (and) the operator ‘like’ failed, ‘deliberately’ to business losses. 1, the product cost, price, performance, target clients, four elements of each dislocation. Recently a newly opened health wine business, as a consultant to the advisory. With customers to meet for the first time, I have with our customers’ consensus’, a waiver of the ‘team leader’ position, led by another colleague; I ‘ill will’ to my colleagues stated: ‘not allowed to say in the future There I participated in this project ‘. I did not make money, not because I do not love money, but because this product is ‘deliberately embarked on a loss of way,’ and I can make it up to a small loss-making but can not give it a good future: it is costs are high, the price of natural high; high alcohol consumption sites are mainly restaurants, followed by gifts, wine health functions of the apparent effectiveness of obvious, and the effectiveness of point to ‘the needs of people unwilling to admit that’, so it is unlikely that consumption of public places, is unlikely to give someone else (the efficacy of delivery of such wine, it is tantamount to contempt for those gifts?); the function of wine, efficacy, it is impossible with the same price or lower price than drugs, it is not when the drug selling; the wine is ‘fresh font’ approval, does not allow publicity effect; the wine price is high, as a function of wine, but also hard to find ‘emotional factors’, can only rely on ‘effectiveness’ in order to support the price. In short, the wine is full of contradictions. These principles, not to mention the operators啦 , that is, salesman, but also can understand. However, the investors for their