Why China does not have the brand-.docVIP

 PAGE \* MERGEFORMAT 23 Why China does not have the brand? Some time ago, Ogilvy amp;amp; Mather, owner of Miss Xia Lanze remarks on China does not have the brand, has precipitated a great response from the Chinese media, so that the domestic business community and the media shrug. When I was Ms. Hsia with added praise the courage, I saw Miss Xia a completely opposite view, ‘I never said that China has no brand, but the lack of content that China’s brand’. ① This is strange, how she suddenly changed his tune out? I once wrote an article praised Miss Xia visionary article, she did not expect so soon changed to, let me feel a bit lost. But think about it, my praise is entirely the emotions of the change has nothing to do with her. Think that this month in the Taiwan Strait situation, Chen’s change is very interesting; Chen Shui-bian for a while say that they support Lien Chan and James Soong visited the mainland; a moment that this is wrong, ‘Hu-Lien meeting’ of the press can not be recognized; why he is so inconsistent it? According to Taiwan media expert analysis; the original Chen Shui-bian for the upcoming so-called ‘elections’ campaign, the usual practice is to tether, in order to generate more support. Well, I would like to Shelly Lazarus’s interpretation and reversed, is nothing more than just fear of losing customers in mainland China such a big advertising market, how can a word on the offended virtue out? In fact, this is a contradiction, each person must be heated conversation, we should really want to associate, so as to cause concern value. But for enterprises, especially for a media company customers can not be said, you said you do not brand our business, then how can you brand services? Of course, the same can be said is because I said you do not have the brand, so it should be for you Well! I think, just to the sake of the company’s business, busy changing his tune with the practice of Chen Shui-bian no different, but then again, in order to