Why wine sales chat Xijiang bitter fight three years but there is no improvement in the root of.docVIP

 PAGE \* MERGEFORMAT 24 Why wine sales chat Xijiang bitter fight three years but there is no improvement in the root of The early marketing of Xijiang wine strayed into errors in the following five main areas: 1, the business team, the low quality of the overall business, can not play the role of human resources: the main access market, there is no market leader of the operational experience, is also chairman of other different types of companies; Regional Manager, there is no clear authority, part of the Regional Manager, there is no market operations experience, market management staff had not threw himself into the West River wine market planning, directing and managing the market, there is no clear operational personnel’s quality requirements, business professional quality of staff is low, the market can not form a unified ideology, unified core strength, it is impossible to build out a competitive team. Second, the financial management system does not from the perspective of market development: enterprise to achieve their value is created by the market, the market should be the first one, while the market is created by the sales staff, so the financial system should be Xijiang wine the market as the center, with an effective financial system to bring the market to attract and retain qualified personnel. Third, the lack of operational capacity of the team, there is no effective market management, market, poor execution, market understanding, analysis, planning, and manipulation capabilities low. Well-managed market, must first well-managed team, there is no efficient implementation of the team, the market is not competitive, there can be no vitality Xijiang wine. 4, the market operator a market capitalization of the lack of experience and methods of operation, the cost has not been effectively controlled, resources are not a reasonable use of the loss of serious: Xijiang wine early and resources, reserve resources to support a group of companies is als