[名校联盟]湖南省隆回县第二中学高中英语模块四教学课件：Unit1Advertising.ppt

* Module 4 Unit 1 Advertising Blank-filling Advertisements (advertise) are an important part of life. They use lots of attractive (attract) pictures and exciting (excite) languages to sell products or services. Generally(general) speaking, there are two main types:commercial (commerce) ads and PSAs. They do not always tell you the truth (true). We should be careful(care). Question: How are these new words formed? More examples: Root derivatives/new words health healthy interest interesting depend dependent use useful difficult difficulty week weekly Competition: Think more words that are created this way. Which group can win ? zxxk The group that has the most words wins. How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting languages, but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic nation national danger dangerous help helpful Verb +ed +ing +able +ive amaze amazed excite exciting enjoy enjoyable attract attractive Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (3) boring (4) energetic (5) friendly (6) enjoyable (7) lucky (8) fantastic Let’s learn more about suffixes. Suffix Meaning Examples (adj.) -ical having the quality of -able having the quality of -ous like, full of -ful characterized by -less without medical, electrical enjoyable, reasonable dangerous, adventurous joyful, mouthful cloudless, hopeless *