2013年度郑州银基王朝在传播策略规划案.ppt

以藏抗炫 当华润悦府在二七的交通泥潭里标榜实力 当万达公馆以喧闹的繁华博取暴发群体的臣服 当永威翡翠城以大社区中的部分豪宅来谋取利润 当几乎所有的豪宅都在线上大谈豪宅 银基王朝应该以深耕中原财富阶层五年的历练 银基王朝以一个王朝应有的俯视感 以手中小盏抵过七八豪车的胸襟 反而呈现更高级别的一种气度 超越奢华之上，讲述大家之藏 我们为银基王朝线上传播确定的基调 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 【一个主题的切入点】 藏--直 【一种传播的基调】 藏--显 Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 但在线下的部分，则完全反转 直面 以盛世收藏主题召集财富阶层，见到他们！ 以销售中心作为核心公关战场，见到他们！ 以优良资产作为主要沟通内容，见到他们！ Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 苏富比2013年春拍秋拍 银基王朝预展赏鉴会 公关活动创意建议A Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 中原经济区的中原力量 银基王朝发起成立 中原经济区内各地方商会总会 公关活动创意建议B Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 中原商帮大讲坛 银基王朝发起并组织 地方商会总会定期举办大讲坛 公关活动创意建议C Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 春之晚宴 银基王朝答谢老业主 以奢侈品晚宴级别引领富豪阶层 高贵活动的全新体验 公关活动创意建议D Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. 盛夏的果实 银基王朝联合维体健身、维多利亚秘密 2013年泳衣趋势发布会及 比基尼蓝调PARTY 公关活动创意建议E Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0