《新境界—综合教程2》课件unit1.pptVIP

Part III Text B How Music Affects Your Buying Habits Part III Text B Background Information Task 1 Task 2 Task 3 Syndicate Activities Task 4 Reading of the Text Text B Pre-reading Activities Home Background Information 1. Pop music 流行音乐 2. Classical music 古典音乐 8. Rock music 摇滚乐 3. Country music 乡村音乐 4. Jazz 爵士乐 5. Punk 朋克 6. Rap 说唱 7. Folk 民歌 9. Disco 迪斯科 10. RB: Rhythm Blues 节奏布鲁斯 Back Pre-reading Activities Discuss the following questions with two or three group mates. Then report to the class. What kind of music do you like better, pop music or classical music? 2. Is there any relationship between music and your buying habits? 3. What kind of music will make you buy more expensive goods, pop music or classical music? 4. Does music tempo affect your buying? 5. How does music affect your buying habits? 6. Do you think light music will make consumers decide to buy the goods immediately? Back Para. 1 If you think music doesn’t affect you, you’ll be changing your tune after reading this. This is a true story of a recent study from Leicester University in England. Para. 2 You’re off to the supermarket and decide to stop by some shelves offering French and German wine. You make up your mind to buy a bottle of the French wine. How Music Affects Your Buying Habits 1 2 Back Para. 3 While checking out, you’re asked why you picked the wine. You respond “The label looked great”, or “I liked the price”. Then you’re asked if you noticed the French accordion music that was playing when you took that bottle off the shelf. You say that you did. Did it affect your choice of wine today? No, of course not, you answer. Para. 4 That’s funny because on the days that French music is played nearly 80% of shoppers chose the French wine. On the days that German music is played, the opposite happens. Back 3 Para. 5 In other words, this study found that if you bought some wine from their shelves you were 3 or 4 times more likel