Avian Influenza Risk Perception and Preventive Behavior among Traditional Market Workers and Shoppers in Taiwan Practical Implications for Prevention 英文参考文献.docVIP
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Avian Influenza Risk Perception and Preventive Behavior among Traditional Market Workers and Shoppers in Taiwan Practical Implications for Prevention 英文参考文献
AvianInfluenzaRiskPerceptionandPreventiveBehavior
amongTraditionalMarketWorkersandShoppersin
Taiwan:PracticalImplicationsforPrevention
Pei-ChunKuo1.,Jiun-HauHuang1,2*.,Ming-DerLiu3
1InstituteofHealthPolicyandManagement,CollegeofPublicHealth,NationalTaiwanUniversity,Taipei,Taiwan,2DepartmentofPublicHealth,CollegeofPublicHealth,
NationalTaiwanUniversity,Taipei,Taiwan,3CollegeofGeneralEducation,HungkuangUniversity,Taichung,Taiwan
Abstract
Background: Avian influenza (AI) can be highly pathogenic and fatal. Preventive behavior such as handwashing and
wearing face masks has been recommended. However, little is known about what psychosocial factors might influence
people’sdecisiontoadoptsuchpreventivebehavior.Thisstudyaimstoexploreriskperceptionandotherfactorsassociated
withhandwashingandwearingfacemaskstopreventAI.
Methodology/Principal Findings: An interviewer-administered survey was conducted among 352 traditional market
workersandshoppersinTaiwanbetweenDecember2009andJanuary2010.FactorsassociatedwiththerecommendedAI
preventivebehavior(i.e.,wheninatraditionalmarket,wearingafacemaskandalsowashinghandsafteranycontactwith
poultry) included: having correct knowledge about the fatality rate of AI (adjusted odds ratio [AOR]=4.18), knowing of
severecasesofAI(AOR=2.13),beinginformedoflocalAIoutbreaks(AOR=2.24),livinginnortheasternTaiwan(AOR=6.01),
having a senior high-school education (AOR=3.33), and having a university or higher education (AOR=6.86). Gender
interactiveeffectwasalsofoundamongparticipantswithaseniorhigh-schooleducation,withmalesbeinglesslikelyto
engageintherecommendedAIpreventivebehaviorthantheirfemalecounterparts(AOR=0.34).
Conclusions/Significance: Specific information concerning AI risk perception was associated with the recommended AI
preventivebehavior.Inparticular,havingcorrectknowledgeaboutthefatalityrateofAIandbeinginformedofseverecases
andlocal outbreaksof AIwerelinked to increased AIpreventive behavior. Thesefindings underscore theimportance of
tra
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