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2017-05-17 发布于浙江
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On the teaching of vocational non-marketing professional marketing thinking.doc

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On the teaching of vocational non-marketing professional marketing thinking

On the teaching of vocational non-marketing professional marketing thinking Paper Keywords: non-marketing professional marketing teaching methods Abstract: lt;lt; marketing gt;gt; program in the vocational non-marketing professional becomes more widely opened, however, how to talk about the high vocational non-marketing majors in Marketing Course salty a problem of practical significance, the author the practice of their teaching, the purpose of vocational non-marketing professional lt;marketing ‘teaching, the focus of teaching, teaching methods a number of insights. 0 Introduction lt;Marketinggt; is a very popular course in the major vocational colleges. With the social development needs of the market are both good professional but also understands the business of talent, so lt;lt; marketing) course is no longer limited to set up marketing professional, are also included in the teaching program for non-marketing professional in the non-marketing (marketinggt; course more and more attention. Therefore, how to speak Fortunately, non-marketing majors in Marketing Course is an urgent problem. Based on the teaching object. A clear teaching purposes Vocational professional people as its mission to foster the production line, we know, basically vocational graduates not engaged in theoretical research, practical vocational teaching notable feature is different from other higher education marketing to meet consumer demand for the marketing activities of the center and its regularity, its content is comprehensive, practical, application characteristics, is a practical science, “Learning” is the primary purpose of the course teaching. Secondly, the marketing nature of the course in the non-marketing professionals tend to locate in the elective courses, lessons and textbooks inappropriate is a common problem, students in the knowledge base, the lack of economics basis, management science, market research and forecasting knowledge bedding. holds enough