BU全国模板(whole).pptxVIP

卜蜂莲花全国电器商业单元 Lotus Electronic Business Unit Strategy Recap;Lotus’s Mission, Vision Philosophy;BU的核心  Core of Electronics BU;BU的本质 Core of BU;;实现BU的意义: Significance of BU;核心竞争力Core Competence;核心竞争力的要求 Requirement;核心竞争力实现 How to achieve;核心竞争力阶段实现目标 Stage Goal ;核心竞争力最终目标 Ultimate Goal of Core Competence;竞争对手分析 Benchmarking;苏宁 Suning --- 正佳店;销售数据对比 Sales Comparison;Lotus Suning Category Comparison;苏宁人员架构Suning Personnel Structure ;苏宁服务 Suning Service;BU项目的策略 Strategy for BU Project;BU项目策略 BU Project Strategy;从市场调查入手把握顾客需求 Understand customer needs by marketing research;定性市调：顾客座谈会 Gro