企业文明与企业核心竞争力(黄子豪)（国外英文资料）.doc

企业文化与企业核心竞争力(黄子豪)（国外英文资料） Its called core values or core beliefs. The core belief has a strong stability and sustainability, this continuous solid can make organization under the basic belief of unified coordination operation, in the same industry to solve the problem of the enterprise survival and development of the same highlights distinctive corporate personality and the competitive advantage. Also, it may be that organizations encounter resistance to adjusting the core concepts of the organization in order to adapt to the external environment. Mission. The mission is also an important dimension of enterprise core values. The mission defines the meaning of the enterprise, it is the root cause of all the activities of the enterprise. Every organization must to clear their own survival significance explanation, and around the organization survival significance of the topic, it contains a closely with organizational survival of stakeholders: investors, managers and employees, suppliers, government, communities, customers. How to define its mission, the choice of different enterprises have different orientation and sorting orientation, such as lenovos four : for the customer, lenovo will provide information technology, tools and services that make peoples life and work more convenient, efficient, rich and colorful; To create development space for employees, improve the value of employees and improve the quality of working life; In return for the long-term interest of shareholders; To be a society, to serve the social progress of the society, and to bear the obligations of corporate citizens. Again, such as, HaoHua energy providing clean energy environmental protection, improve the human survival environment, wal-marts make ordinary people a chance to buy the goods of the rich to buy, red dragonfly to create a new life, return to nature is the enterprise survival significance clearly defined. Vision. The vision and mission are a progressive relationship, or the visio