两步做好竞争计谋选择企业培训（国外英文资料）.docVIP

两步做好竞争战略选择企业培训（国外英文资料） Its competitive advantage is mainly due to its advanced manufacturing methods, such as lean manufacturing, JIT management mode and flexible manufacturing equipment. Focus strategy refers to the company the advantage resources to focus on a particular segment of the market, in this particular market to establish a more competitive advantage, better service than its competitors in this particular market customers, and in order to obtain high yield. The most obvious difference between the target focus strategy and other competitive strategies is that it focuses on a narrow segment of the overall market rather than the entire market. The object that the company focuses on can be a particular type of customer, a particular market area, or a product that has a specific purpose. Famous foreign companies such as rolex and Rolls-Royce have been successful in concentrating their strategies. For example: rolex, Rolls-Royce, which only designs and manufactures luxury consumer goods, supplies only those with a successful career. (2) the determination of the companys competitive strategy Different competitive strategy required by the organization condition is different, is embodied in products and camp pin function, operation, rd, human resources, and other areas of the function. (see chart 1) Chart 1 implements two competing strategies for functional areas Functional areas Competitive positioning Cost advantage Difference advantage Products and marketing strategic - standardized products The price is lower than the competitor, bringing the difference in price and cost Less and less frugal product promotion or advertising -- saving service and maintenance A higher price than a competitor brings a higher price and cost difference Emphasis on molding product image through brand, advertising and product promotion Extensive after-sales service and maintenance -- extensive assurances Production strategy Mass production facilities for the benefit of economies o