为什么选体育明星代言（国外英文资料）.docVIP

为什么选体育明星代言（国外英文资料） Sports as a kind of human landscape, the appeal to the public is nothing compared to any other activity. The 2006 World Cup, the World Cup, the mens basketball world championships... Give people the concussion and the spiritual happiness that comes from time to time. A lot of sports stars are getting more and more attention. People through sports stars to feel the charm of sports, and will be your feelings into the sports stars, sharing the joy of success, share the pain of failure, sports stars in the star, they are not only to win honor for our country, medal competition of athletes, like vw, they have their own interests, have their own joys and sorrows, they also have another wonderful life, that is to act as brand ambassador. Sports stars in our country are increasingly respected by brands. A survey in 2005 Chinas urban consumer advertising attitude survey report in attitude toward advertising five correlation analysis, the analyst is an interesting general conclusions: excellent sports stars than entertainers as advertising image character is more appropriate for the audiences attitude. But finding the right spokesperson is not an easy task. For now, sports stars have become the most popular celebrity endorsers, from guo jingjing, liu xiang to yao Ming. Sports stars and businesses are a willing fight, says one industry insider. Relevant marketing experts point out that, however, determines the risk of the enterprise, the cruelty of the sports and the athletes sports career is not controllable, so for sports marketing should be brought into the enterprise overall marketing enterprise, must keep calm decision carefully. Is the sports star a good card? Experts in sports advertising say that, in the short term, its still pretty influential. Sports stars have a huge impact, and its a good idea to use them for the Olympics. While its expensive to invite big-name sports stars, its also worth the money. Sports star brand ambassador can bring good r