以核心能力实施多元化（国外英文资料）.docVIP

以核心能力实施多元化（国外英文资料） From a strategic perspective, the enterprise to develop diversified business strategy, must be combined with its own core competence strategy, is the enterprise based on the fundamental strategy. Many successful experience of diversified company set an example for us, these enterprises on the basis of core competitiveness and to carry out diversified management, the core competence extends to the depth range, eventually succeed in all areas. One, Japan Canon company diversified management success experience Canon in the 50 s early development stage, is established based on technology as the leading marketing strategy, focus after 10 years of operation, the early 60 s, Canon camera in the world market occupy the leading position, and in the field of precision machinery and optical accumulated rich technical resources. Followed by Canon to foresee broad prospects of electronic technology applications, active into the synchronous counter industry (electronic calculator), also in the Canon company focus on management, also has achieved considerable success, at the same time, master the most advanced microelectronics technology, and in a lot of the human aspects of accumulation. To the late 60 s, Canon in precision machinery technology, optical technology, microelectronics technology three technology has the absolute advantage, the three together constitute the visualization of core competitiveness. Then, the Canon company using its core competitiveness, and constantly into the copiers, printers, fax machines, new industries, such as medical instruments has been a huge success. Canon of diversification based on core competitiveness and expand, the diversified management strategy has always been associated with core competitiveness with each other. This based on the core competitiveness of diversification strategy, finally, in turn, to consolidate and improve the core competitiveness of enterprise, thus to form a virtuous cycle between the two relation