品牌再造要诀（国外英文资料）.docVIP

品牌再造要诀（国外英文资料） The development of things is a process of birth to death. Brands, like people, are tired and old, and this is a necessity for brand development. As a result, brand managers must know how to inject new life into the brand, making it new to new life, like old trees and new branches. Brands have to keep pace with The Times and keep pace with The Times to help companies transcend the product life cycle. In terms of keeping fresh and old brand, the most outstanding representative of procter gamble, it constantly innovation, the tide detergent formulation and packaging alone improved more than 70 times, doesnt allow the brand to the so-called mature period. How to make the aging brand ashes, the most important are: the acquisition of a constantly upgrading, product upgrading product, can make the brand new, just as some reptiles constantly change new skin. Intel, for example, is relying on products to constantly upgrade their brands. Intel, the worlds largest maker of computer central processors, relies on technological innovation to keep the company going. That little CPU is from 286 to 586, then to pentium 4, and even the centrino, core, etc., are well ahead of the competition, it is almost every two months will launch a new generation of products. New products can also be developed by vertically extending the product line, breaking down low-grade or functional products from high school, and making the brand new. Next welcome and globrand (global brand network), the authors discuss your ideas and opinions song-lin Yang, outstanding strategist, marketing and brand mentor, financing the pioneers of the western modern management and Oriental classical thought, find a learning and system to socialism, the founder of the brand, the discoverer of the prime mover, the founder of the theory of brand crash and action mentor, customer is the lover has a person, The marketing management that has been published in public has been published in the book find place, b