蓝猫掉败：撒网式授权的无法（国外英文资料）.docVIP

蓝猫失败：撒网式授权的无奈（国外英文资料）When Disney cartoon characters to monopoly advantage not only occupy the mind world of children, also let parents pay successfully, the domestic cartoon stars blue cat broke the foreign cartoon the situation of unify the whole country. However, the brands aggressive and helpless brand has taught the Chinese animation industry a lesson.Blue cat floodThe blue cat in the animated series blue cat naughty 3000 has once replaced Mickey Mouse as the star of the cartoon field. As the blue cat became famous, the blue cats bag, stationery, toys and even drink were once filled with peoples eyes. Even health supplements are labeled with blue cats, and the blue cat is a bit of a trend in the industry.Xiao zhu, the general manager of the blue cat mischievous drinks company, talked about the blue cats brand authorization. Disneys case has been a profound testament to the impact of cartoon images on a persons consumption. The experience of the developed world shows that in the vast chain of animation, 70 to 80 percent of the profits are made by the surrounding products. The high-end drink developed by the blue cat as the bottle is the mainstream product of the blue cat naughty drink company. When bluecat drinks companies spent 2 million yuan from the hand of the blue cat brands the sunchime group won the brand authorization, specified in the agreement annual turnover of more than 100 million yuan, the sunchime group extract 8 every year in turnover. At the time, the blue cat drink was a big hit with sugar and wine, with a total of 1.2 billion merchants, while xiaos set of agents had at least one million yuan.A company in wuhan wants to be a distributor of blue cat naughty drinks, but xiao has refused. He thinks that a company with a lot of money will be able to operate, and in his view, the company does not have the right skills. But before long, the company has also got the blue cat brand authorization, become an equivalent licensees and bluecat drinks company